Marketing in The Third World Article Example | Topics and Well Written Essays - 1250 words

Marketing in The Third World - Article Example When the discussion centers its focus on the marketing tangents within the third world nations, one finds that the booming economies of the developing countries brings to light the core issues of marketing, public relations, direct access to customers and other marketing outlets on a consistent level. This is because marketing has attained quite a significant role within the domains of the local businesses which are existent within these nations. With the changing global scenario and the technological thresholds coming to the fore, marketing has attained quite an important place within the whole area without any shadow of a doubt. Also new products which were just a norm within the developed nations have come to the front within the third world countries and thus marketing has had a pertinent role to play within the developing economies. Marketing within the third world has come out as a challenge for the different multinational companies because these organizations have seen pretty different perspectives both from the state as well as from the people, who are the direct beneficiaries of these multinational organizations. The marketing so done is indeed to benefit these people alone but at times consumer rights movements for one reason or the other have marred the whole infrastructure and indeed the business operations within the local domains for the multinationals. Thus the third world has posed quite a few headaches for the top companies when it comes to making the decision towards the third world countries or stick within the realms of the already developed nations. The consumer reaction could change any moment but then again this is pretty different to what these multinationals could expect in the developed countries where there are proper protests and demonstrations, all of which are lodged in a civilized mann er. The riots that usually take place within the third world countries due to branded products and the like are unheard of within the developed countries and thus this aspect has gained quite a lot of weight in the related discussions. Another significant consideration for marketing within the third world is of the ethical norms and the lack thereof. The ethical procedures that are implemented and made use of within the developed nations at times become a laughing stock within the third world nations due to the fact that their people are not properly educated and they have had less exposure at the hands of the multinational organizations. This is a serious pointer within the subject of marketing within the third world countries because seriously unethical and immoral marketing and advertising messages would become a usual norm within such locales and this would hamper their growth in a proper and adequate way. The society has a direct bearing on the way the marketing aspects are treated within any third world nation and thus the role of the marketing regimes becomes all the more pertinent in such situations. They have to play a parent role in devising strategies that could spark trouble and unrest within the third world nations as well as create controversies for the mere pleasure attached with their existence. Since labor is cheap within the third