How Might transcendentalism be Seen as a Natural American Reaction to or Incarnation of European Romanticism - Free Essay Example

Sample details Pages: 3 Words: 751 Downloads: 8 Date added: 2019/07/01 Category Philosophy Essay Level High school Tags: Transcendentalism Essay Did you like this example? The late eighteenth century marked the beginning of romanticism in Europe. Unlike realism, classicism and the convention that preceded it, the Romantic Movement in Europe was embodied by the power of the individual and subjective experience. Nature was deeply appreciated, and an individuals strong feelings or reactions were believed to lead to a higher truth. Don’t waste time! Our writers will create an original "How Might transcendentalism be Seen as a Natural American Reaction to or Incarnation of European Romanticism?" essay for you Create order The romantic era in Europe was also an idealistic era, leading to social equality, freedom and human rights. When looking at our countrys history, one can see that transcendentalism was a natural American reaction to or incarnation of European romanticism. Transcendentalism can be seen as an American reaction to European romanticism in the areas of the power of the individual, the distrust of classical forms and tradition and the appreciation of nature. European Romanticism emphasized the potential of the individual and their experiences. Romanticism during the French revolution had changed the historical view from a hierarchy, to one emphasizing the will of the people and the triumph of the individual. Rather than history and decisions coming down from the monarchy, the common masses believed in the rights of man, equality and human rights and the ability they had to influence these changes. American transcendentalism continued this movement. Presidents were not revered as monarchs. Voting rights were given to all free adult males, and our Declaration of Independence went so far as to state that all men are created equal. Transcendental reaction to romanticism stressed faith in the individual, their ability to handle freedoms and the belief that humans could elevate beyond their animal instincts to intuitively choose for human rights. As a transcendentalist Ralph Waldo Emerson wrote of the drawbacks of civilization, and the positiv e side of self-reliance. The belief in democracy for our young nation was also a transcendental reaction. The American transcendentalist reaction continued the romantic notion of the individual to promote democracy, voting rights, social equality, human rights and self-reliance. Another tenet of European romanticism was the distrust of classical forms and tradition. In Europe this meant trying to escape their considerable history and start over. However, in America, everything was new, and the optimism and potential of romanticism influenced government, expansion and human rights. Monarchial rule was avoided, and instead a democratic system of three branches of government, with a president elected by the common masses was set up. Self-made men were revered, as opposed to monarchies, with such examples of Andrew Jackson and Abraham Lincoln being elected president. The optimism of a new government and the belief in democracy are both transcendental values brought upon by Americans reaction to European Romanticism. Finally, romanticism upheld the appreciation of nature. European romantics tended to use their individual experiences with nature to influence their decisions. The higher laws of god were exhibited in ones personal experience with nature. This romantic belief was incarnated in American transcendentalism in a much larger capacity. Transcendentalists emphasized the beauty of nature, and the inspiration of wilderness. Through ones experience with nature an individual could transcend to a higher plain and live life to the highest principles. Our new countrys vast, beautiful, unexplored wilderness as well as Americans expansion into this frontier was very much a result of transcendental ideals. Another transcendental reaction to European romanticism and nature was in the value of the primitive lifestyle. Native Americans were looked up to as being close to nature and revered for their primitive lifestyle. One of the most influential transcendental writers, Henry David Thoreau, spoke of me n leading lives of quiet desperation(7) as a result of capitalism and losing touch with nature. He would go to the woods to learn what it had to teach (81). The beauty of nature would then lead an individual to a higher spirituality. Our young nations expansionism, admiration on the primitive lifestyle of the Native Americans and artistic appreciation of the Hudson River School artists are all transcendental reactions to European romanticism. In summary, individual experiences, a distrust of classical forms and tradition and the appreciation of nature are three areas that transcendentalism can be seen as a reaction to European romanticism. Americans reaction to romanticism led to voting rights for all free adult males, a democratic form of government without a monarch, expansionism and Hudson River artists are all a result of our transcending romanticism. The young nations romantic promise and idealism led to the transcendental movement that brought about the changes inspired by European romanticism. Works cited Thoreau, Henry David. Walden and other Writings of Henry David Thoreau. New York: Random House, 1950. Print.

Is Medication Safe for Attention Deficit Hyperactivity...

The use of drug therapy for children with ADHD has escalated to an alarming degree in this â€Å"pill popping† world. Most parents as well as educators became more demanding for a â€Å"quick fix† for children who have been diagnosed with academic and behavioral problems (ODell Cook, 2004 ). There has been increasing concern about the potential adverse side effects of these medications. Prescriptions and drugs for ADHD come with discussion and directions for use, and the purpose of the drugs. The section for side effects often comes in technical language and small print, and many people do not read this section at all. People tend to stop reading this section when they encounter difficult chemical names and descriptions. Furthermore, some of†¦show more content†¦It is important that if parents suspect that their children may be over-active even during the developmental stage of play especially in pre-school, they should start to make comparisons between the ch ild and his same aged peers. According to Fowler (2004), children may be suspected to have hyperactivity when they seem to be always on the go. The most common activity found in children about 2-3 years old is one who spend less time with a single toy, one who is squirmy compared to his peers and one who is always darting out of the house. At all ages, hyperactive children display excessive and loud talking. Listed in the DSM-IV TR (2000) are the symptoms of hyperactivity in both children and adults: (1) frequent fidgeting with the hands and feet or often found squirming in seats (2) often leaves his/her seat in the classroom or in other situations wherein he is expected to remain seated (3) often runs about or climbs exceptionally in appropriate situations wherein in adolescents, it may be limited to subjective feelings of restlessness (4) often finds it difficult to play or engage in leisure activities in a quite manner (5) always on the go or acts as if he is driven by a motor and (6) shows signs of loud or e xcessive talking. It is reported that in most settings, four to nine times as many boys as girls are diagnosed with hyperactivity and in the United States, the incidence rate isShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. 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Colgate Marketing Free Essays

Colgate-Palmolive Company  (NYSE:  CL) is an  American  diversified  multinational corporation  focused on the production, distribution and provision of household, health care and personal products, such as  soaps,  detergents, and  oral hygiene  products  . In 1806,  William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in  New York City  under the name of â€Å"William Colgate amp; Company†. In the 1840s, the firm began selling individual bars in uniform weights. We will write a custom essay sample on Colgate Marketing or any similar topic only for you Order Now In 1857, William Colgate died and the company was reorganized as â€Å"Colgate amp; Company† under the management of  Samuel Colgate, his son. In 1872, Colgate introduced  Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of toothpaste in tubes. Colgate-Palmolive has long been in fierce competition with  Procter amp; Gamble, the world’s largest  soap  and  detergent  maker. P;amp;G introduced its  Tide  laundry detergent  shortly after  World War II, and thousands of consumers turned from Colgate’s soaps to the new product. Colgate lost its number one place in the  toothpaste  market when Pamp;G started putting  fluoride  in its toothpaste. In the beginning of  television, â€Å"Colgate-Palmolive† wished to compete with  Procter amp; Gamble  as a sponsor of  soap operas. Although the company sponsored many shows in part, they were most famous for being the full sponsor of the serial  The Doctors. Year Wise Details * 1873 – Aromatic toothpaste was first introduced. * 1896 – First dental cream was introduced in collapsible tube. * 1928 – Colgate merged with Palmolive Peet Company. * 1937 – Colgate Palmolive India limited was come in existence. 1949 – Colgate toothpaste launched in Indian market by CPIL. Company details * Fabian Garcio is the Chairmen and Roger D. Calmayer is the M. D Company. * It acquired 75% equity in advance oral care product * Registered office is located at Mumbai. * Its total turn over is Rs. 1363 cr. * Its main business is manufacturing and marketing of oral care products toilet soaps, shaving products etc. * Its has captured highest share in the toothpaste brand in India. * Its manufacturing plant is situated at Baddi plant of Himachal Pradesh Colgate toothpaste * Launched in 1949 , Colgate is largest tooth paste in India . Colgate has been ranked as India most trusted brand across all Categories for four consecutive years from 2003 to 2007 by brand equities most trusted brand survey. Colgate was also rated as the no. 1 brand. * Colgate toothpaste has variety of products which includes : * Colgate dental cream * Colgate active salt * Colgate max fresh * Colgate total 12 * Colgate extra clean gum care * Colgate sensitive toothbrush * Colgate 360 toothbrush Total market share of Colgate in different years The leader in the oral-care category is posi tioned to capitalize on underpenetrated market segments through strong brands. A 51% subsidiary of Colgate US, Colgate Palmolive (India) (CPIL) is a market leader in the Indian oralcare industry since decades. The company has products across variants and price points in toothpaste, toothpowder, and toothbrushes, and has leadership in each of these. CPIL’s two brands of toothpastes — Colgate and Cibaca — are targeted at the urban and rural markets, respectively. CPIL’s toothpaste sales volume increased 11% and toothbrush 41% in the September 2008 quarter, expanding its overall market share to 37. 7% in the January-August 2008 period. The company boosted the toothpowder market share to 48. % in the January-August 2008 period. These increases were driven by tight focus on getting closer to consumers everywhere, strengthening partnerships with the dental profession and customers in the trade and fostering innovation in all areas of business. The launch of innovative products such as Colgate Active Salt, Colgate Maxfresh and Colgate 360 ° toothbrush also contributed to the growth of the market share. Penetration of modern oral-care products below 55% is low in India as many people in rural India still clean their teeth with traditional products like twigs of neem tree, salt, ash, and other herbal items. Per capita consumption of toothpaste in India is among the lowest globally. While India’s per capita consumption of toothpaste is 92 grams, even countries like China and Malaysia consume much at 219 grams and 285 grams, respectively. Also, just 7% of the population here brushes twice a day as compared with 61% in China. Increasing awareness on the benefits of oral care and brushing twice daily would work in favour of CPIL. In the current scenario of economic slowdown, there may be a reduction in demand for premium products and higher demand for value-for-money products. CPIL will be at a significant competitive advantage as it has one of the strongest brands in the lower priced toothpaste segment. The company has improved its presence in the value-for-money segment through an increase in market share of Cibaca from 5% in the year ended March 2005 (FY 2005) to 7. 3% in FY 2008. The markets for advanced oral products like mouth wash, dental floss and teeth whitening products are at a nascent stage in India. These products find limited usage with consumer concentration in urban areas. CPIL caters to these products and has an upper hand in the development of this market as they evolve in future. The company has also made attempts to widen its product basket through entry into shower gels and body washes and has been steadily expanding its offerings in the Palmolive Naturals as well as Palmolive Thermal Spa range. To make effective use of capital, address overcapitalisation and reward shareholders, CPIL cut its share capital from Rs 136 crore to Rs 13. 6 crore in the fiscal ended March 2008 (FY 2008). Though the number of shares outstanding and the shareholding structure have remained unchanged, this reduction has substantially improved the return ratios like return on capital employed (RoCE) and return on equity (RoE). RoCE spurted to 129. 95% in FY 2008 from 90. 01% in FY 2007. RoNW improved to 104. 67% from 71. 23%. CPIL aims at margin gains through efficient supply-chain management and bringing down cost of operations. It has expanded its Baddi (tax-efficient zone), Himachal Pradesh, capacity to 66,000 tonnes in FY 2009 from 40,000 tonnes in FY 2007. This plant enjoys excise and income-tax exemption. These benefits will boost margin. With most commodity prices falling, CPIL’s raw material, packing and transport costs will also come down, helping it to increase margin as also expand ad budgets to boost volume growth. Net sales increased 16% to Rs 863. 06 crore in the half year ended September 2008. Operating profit margin declined 96 basis points to 18. 9% and operating profit grew 10% to Rs 162. 95 crore. Total tax outgo fell 11% to Rs 28 crore, which lifted net profit 17% to Rs 135. 40 crore. Company expect CPIL to register EPS of Rs 19. 7 in FY 2009. The share price trades at Rs 405. P/E is 20. 6. Cost of advertisement incurred by colgate toothpaste in different years. Strong rural off take for FMCG products and Colgate’s expanding market shares in oral care suggest that the company could sustain strong topline growth over the next 2-3 years. Colgate’s profit growth may outpace sales growth, as it widens its product mix and lowers tax incidence by shifting more of its production to tax-free zones. At the current market price, the stock trades at about 19 times its expected earnings for 2008-09 and about 16 times expected earnings for 2009-10, at par with FMCG peers. The company’s strong cash coffers, rising dividends and high dividend yield also make the stock a good defensive pick in a volatile market. Colgate Palmolive India, which holds a 49. 2 per cent market share in toothpastes and a 35. 2 per cent share in toothbrushes, is the dominant player in the Indian oral care market. Oral care products have seen strong volume growth over the past year, driven by consumer upgrading (from toothpowder to paste) and strong rural offtake. As the only other FMCG company apart from Hindustan Unilever to have an extensive rural distribution network, Colgate appears well placed to capitalise on strong rural demand for FMCGs, which is being driven by buoyancy in rural incomes and spending power. In the past year, Colgate has been able to expand its oral care market share on the back of new product launches and a strong presence in the economy segment where rival Hindustan Unilever does not have a major presence. Given its dominant market share, Colgate enjoys considerable pricing power to pass on input cost increases to consumers. The company has also made attempts to widen its relatively narrow product basket through an entry into shower gels and body washes and has been steadily expanding its offerings under the â€Å"Palmolive Naturals† as well as â€Å"Palmolive Thermal Spa† range. Shower gel is a high growth segment which offers superior profit margins. Colgate’s strategy of shifting from outsourcing to own manufacture of products and locating new facilities in tax-free zones, has also led to steadily improving profitability. Its operating profit margins have moved up from 17-18 per cent to 22 per cent over the past 3 years. The company closed the nine months ended December 2007 with a 14-per cent growth in sales and a 30-per cent growth in net profit (excluding one-off items), despite significantly higher advertising spends. COMAPANY’S SALES IN LAST 3 YEARS Amounts spend by all toothpaste brands on advertisement (InRs. Crs. ) From the above data we can say that Colgate gives preference to TV media and very small share of advertisement budget is spent on print media Toothpaste penetration Talking about penetration Colgate concentrates more on urban India, so there is scope to expand business and market share in rural India . Cost of advertisement incurred by different toothpaste brands Even when we will compare Colgate with its competitors in terms of amount spent on marketing we can see that we can clearly see that colgate is the one who spends highest amount on advertising i. e. 40 % of entire market spending on advertisement. Competitor who stood second in spending is PEPSODENT . PEPSODENT spends 22% on advertisement capturing 22. 8 %of the total market share. Followed by CLOSEUP whos is third in Product mix Strong Teeth Decay Protection | Colgate Strong | Complete 12 Hr Protection | Colgate Total | Cooling Crystal Freshness | Colgate Max Fresh | Fresher Breath | Colgate Energy Gel | Plaque amp;Removal | Colgate Herbal | Total Oral Care | Colgate Cibacea | Stains Preventing amp; Shiny | Colgate Advanced Whitening | Germ Fighters | Colgate Salt | Fruity Bubble Gam Flavour | Colgate Kids | Price Mix The Regular segment: Volume(64,922 tons) | The Low price point segment Volume(21,641 tons) | Price Range | | Price Range | | 50 gms | Rs 12. 5-24 | 50 gms | Rs. 8-10 | 100 gms | Rs. 25-30 | 100 gms | Rs. 4-20 | 150 gms | Rs. 35-45 | 150 gms | Rs. 25 | Prominent brands: | Prominent brands: | †¢ Colgate †¢ Pepsodent †¢ Close-up †¢ Meswak †¢ Dabur Red | †¢ Colgate Cibaca †¢ Babool †¢ Anchor †¢ Ajanta | Place mix * Colgate palmolive spread all over country. It has 3. 5 million retail outlets and 4235 direct distribution channel. * It has cover 75 % of urban market and 39 % of rural market of its total market share. * Colgate toothpaste are available at all most every retail shops in pune. * The Company is tying up with initiatives like E- Chupal and Disha to further strengthen its distribution network. Shubham Enterprises * Add. 16 no. , New kalebari, Meera complex ground floor pune (411033) Dealer margin : 10 Rs (per carton) Retailer margin Per box 6 – 7 Rs. (Per box ) box 50 gm. – 24 piece box 100 gm. – 12 piece box 200 gm – 6 piece promotion mix * Colgate has use various promotion strategy like discount , offers such as 20% extra on colgate strong , free tooth brush with cibaca toothpaste . * It has adopted various medium of advertisement like TV ads, oral care campaign * It has tied up with IDA * It has given free check up by introducing oral health month. Steps taken: Segmentation * CPIL has segmented market on the basis of product features * 1 Geographic segmentation – * Rural area – Colgate herbal amp;Cibaca toothpaste. * Urban area – Colgate Gel ,Colgate max fresh, Colgate strong etc. Demographic segmentation * A) Age – 2 year amp; above * B) Gender – M/F * C) Income – Rs. 5000 amp; above * D) Family life cycle – Young single, married, with children , old people * E) Education – Both educated on non educated people Psychographic Segmentations * A) Life style – * Sustainer – Colgate Strong Colgate dental Achiever – Colgate energy gel * Experimental – Colgate citrus blast * Health Conscious – Colgate herbal Behavioral Segmentation * A) Value segmentation – Good quality , benefits, value for money * B) User status – Regular user, first time * C) Loyalty – Medium , strongly * D) Uses rate – light amp; Medium Targeting * Company has mainly targeted childrenamp; youth all over the country . Since a child involves it’s whole family so their parents also use it. * For youths they have launched Colgate max fresh amp; Colgate energy Gel for modern amp; adventures generation. Positioning As the â€Å"dental expert† Colgate has identified different oral needs and Offers the customer a toothpaste that full fill their desired needs. * It has established its brand image in customer mind so customer has total faith on it. Conclusion amp; Recommendations * CIPL is doing extremely well in all the areas of its operations and this is the reason for its being the market leader. * It is no. 1 brand of toothpaste in India it has capture more than 39% market share. * The company should focuse on more promotional strategies and Distribution system through effectiv e SCM to beat its competitor . How to cite Colgate Marketing, Papers

Supply Creates Its Own Demand free essay sample

Each enlargement of output adds to the wages and other incomes that constitute the funds needed to purchase added output. Classical economists had complete faith in markets. They believed that the economy would always settle automatically at the full employment equilibrium in the long-run. However, they did acknowledge that there might be a slightly different reaction in the short run as the economy adjusted to its new long-run equilibrium. Keynes provides the following formulation of Says Law in Chapter Two of his General Theory: The classical economists have taught that supply creates it own demand, meaning by this in some significant, but not clearly defined, sense that the whole of the costs of production must necessarily be spent in the aggregate, directly or indirectly, on purchasing the product. Keynesian economics places central importance on demand, believing that on the macroeconomic level, the amount supplied is primarily determined by effective demand or aggregate demand, and Keynes summarized Says law as supply creates its own demand. We will write a custom essay sample on Supply Creates Its Own Demand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, without sufficient demand for the products of labour, the availability of jobs will be low; without enough jobs, working people will receive inadequate income, implying insufficient demand for products Says Law had to an important extent replaced theorie de debouches or law of markets as the name for a particular set of economic principles that was part of the core foundation of classical economic thought. Two questions therefore intrude themselves. Firstly, were the words, supply creates its own demand a fair characterisation of the meaning that classical economists wished to convey? And, secondly, where might the words supply creates its own demand have originated in the first place? J. B Say believed that it is production that creates market for goods. He says every producer finds its buyer in other words every supply of output creates an equivalent demand for output, and so therefore there can never be a problem of general over production. For Example, in the Nigerian economy if a manufacturer/producer decides to go into the production of blankets, he/she would already have a target market where he can take his products for sale. Like in our case the blanket manufacturer would target his market in places like Jos, Plateau state where the weather condition is cold and therefore the populace of this area would purchase it more thus, â€Å"supply creates its own demand†.   A free market enterprise is one within which all markets are unregulated by any parties other than market participants. In its purest form, the government plays a neutral role in its administration and legislation of economic activity, neither limiting it (by regulating industries or protecting them from internal/external market pressures) nor actively promoting it (by owning economic interests or offering subsidies to businesses or RD). It is a competitive market where prices are determined by supply and demand. However, the term is also commonly used for markets in which economic intervention and regulation by the state is limited to tax collection, and enforcement of private ownership and contracts. Free-market economics is closely associated with laissez-faire economic philosophy, which advocates approximating this condition in the real world by mostly confining government intervention in economic matters to regulating against force and fraud among market participants. Some free-market advocates oppose taxation as well, claiming that the market is more efficient at providing all valuable services of which defense and law are no exception, that such services can be provided without direct taxation and that consent would be the basis of political legitimacy making it a morally consistent system. Free-market economy is a system for allocating goods within a society: purchasing power mediated by supply and demand within the market determines who gets what and what is produced, rather than the state. A free market may refer narrowly to national economies, or internationally; specific reference to international markets is referred to as free trade (for goods) or lack of capital controls (for money). The major reason why unemployment is impossible in the free market enterprise is because of the laissez faire system they adopt. They believe that the market forces of demand and supply will bring the economy back to equilibrium which is the full employment level. They had strong belief in free and perfect competition idea of the profit motive and price mechanism to remedy the temporary ills of the economic system and ensure full employment. So, basically i feel the reason why unemployment is impossible in the free market enterprise is based on the invisible hand/laissez faire system of the interplay of the market forces to bring back the economy to full employment.

Marketing Mix Tesco Poland Case Study Essays

Marketing Mix Tesco Poland Case Study Essays Marketing Mix Tesco Poland Case Study Essay Marketing Mix Tesco Poland Case Study Essay In this report I will discuss the marketing mix for Tesco Poland and also the current and potential treats in the marketing/competition environment and suggested some recommendations. Tesco started its activity in Poland in November 1995 with a strategic investment in the Savia supermarket chain. The first store with Tesco’s logo was opened in 1998. From 1995 Tesco made many mergers and acquisitions (table one p. 13) and this was the first stage in the development of Tescos Poland network, which in the past two years has developed a chain of small size shops in whole country (Figure 1) (Tesco, 2010). Tesco apparently has ambitions to take over the Netto and Billa chains, amounting to 183 retail outlets in total (IFO, 2010). The main strategy of Tesco Poland is to taker over weaker, competing networks and engaging fierce, competitive struggle with others. The strongest Tesco’s competitors currently are Carrefour and Biedronka which use the same methods of competition (table one p. 13). To increase turnover and profits Tesco operates as a limited liability company under the name of TESCO Polska Sp. z o. o.. Figure1. Reflected location of Tesco’s stores across the Republic of Poland Marketing mix using Tesco Poland as an example Marketing mix takes a systematic approach to an analysis of the market and outputs of which enable Tesco to maximise customer satisfaction. Each of the marketing mix factors should not only be internally integrated, but also should have a high degree of efficiency and effectiveness. Traditionally the marketing mix consisted of just 4 Ps (Product, Price, Place, Promotion) but has been extended to 7 Ps (People, Process, Physical evidence) (Dibb Simkin, 2001). 1. 1Products Tesco Poland has a wide range of products designed for different consumer segments: grocery, medication, food supplements and hygiene articles, household goods, toys and gifts, bicycles and scooters, clothing, shoes, entertainment and books, PC, photo, games, home electrical, sound and vision, phones, sports and leisure, furniture and kitchen, baby and toddler, gardening (seasonal outdoor of stores), alcohols and tobaccos, banking, petrol and others. Sir Terry Leahy in 1993 in his National Business Awards was asked: â€Å"What’s your secret for making Tesco, Britain’s number one retailer? and his answer was: â€Å"We sell what people want† (Seth Randall, 2005). And that is a key to the success in Poland as well. Products in Polish branches are split into good quality such as brand products, Polish products and regional products and inferior quality such as discount price, Tesco value and other Tesco products. Figure2. Types of food products in Tesco Poland 1. 2Price Since the expansion in Poland, Tesco has competed over price with its biggest competitors such as Real, Carrefour, Biedronka and Lidl. From the beginning March 2009 Tesco introduced products at discount prices in Poland as well as iscounts of 30 to 88 percent on selected articles (WP, 2010). Through cutting prices offering their own payment cards, vouchers and temporary promotions Tesco became attractive to customers. Price cuts were possible because of the pressure exerted by Tesco on their suppliers (Appendix 1). However not everything is cheap in Tesco. Regional managers usually cut prices of the most popular goods in each store, because in that way Tesco is attractive for potential customers. Of course the customers are buying other, more expensive goods too, so the overall margins are maintained. 1. 3Place The principle of Tesco’s distribution is: â€Å"the right product in the right place, at the right position, at the right time and at the right cost† (Tesco, 2010). Tesco applied composite distributions, which consists of a smaller number of composite warehouses. Warehouses can store a lot of products at different temperatures, and thus provide more efficiency in terms of cost in relation to daily deliveries to all stores. Warehouses operate 24 hours a day, 365 days a year. Delivery vehicles for wholesale composite have trailers, divided into chambers, so they can keep three different temperature levels at the same time. There are three main distribution centres in Poland (Tesco, 2010): Teresin near Warsaw – 55 000 m2 (fresh and dry food) and 30 000 m2 (manufacturers), Strykowo – 18 000 m2 (ensures delivery to the smaller shops) Legionowo – 17 000 m2 (ensures delivery to the smaller shops). Overview of the relations between Tesco and its suppliers is given in Appendix 2. Figure3. The biggest logistics base and the main distribution center of Tesco Poland. Teresin near Warsaw. 9 Promotion Promotion is based on informing consumers about products or services, and the company itself in order to create preferences for them on the market. Tesco Poland uses most of the available means of communication/promotions to gain customers: sales promotion (offer of the week, special offer, hit of the month, buy now pay later, discount price, buy one get one free/half price – rarely used) advertising (TV, radio, newspapers, magazines, billboards, internet, adverts on public transport vehicles and Tesco’s transport, adverts in own stores, shopping centres and parking) personal selling (cashiers, shop assistants, call centre consultants etc) direct marketing (correspondence with coupons, monthly newspapers and quarterly catalogues delivered to homes of all inhabitants of town/city) public relations (social campaigns: Tesco for Schools, Clean Up the World with Tesco. Be beautiful with Tesco, Ekstraklasa (graduate scheme), Tesco for you and your family). An overview of the promotion instruments along with examples used by Tesco Poland is in Appendix 2. 10 People Tesco currently employs almost 27 000 people (Tesco, 2010) and offers: Professional training regardless of employees’ positions. A program for graduates (EKSTRAKLASA launched in 2008). A bonus scheme (demanding standards) Employee discounts on goods purchased (after one year of employment). Despite this, Tesco does not belong to the popular employers. Forced overtime together with long hours, minimum wage payments, adverse employees’ contracts and generally poor conditions of work produced weakly motivated and frustrated employees (Macalister, 2008; just-food, 2008; JS, 2009). Also Tesco has a serious problem with mobbing in the workplace. In late April and early May 2009 Tesco was visited by inspectors of the National Labour Inspectorate. As a result of control at one store inspectors issued 50 negative opinion and decisions. That illustrates the scale of the phenomenon – said Michal Olesiak from National Labour Inspectorate (Piatek, 2009). This treatment of employees is not good for the image of Tesco and the average consumer quite often chooses alternatives to Tesco because of his reputation. Figure4. â€Å"Too much, too hard, Tesco† – strikes of the Tesco’s employees in Poland 2008 – 2009 (photos from the private collections of protesting staff). 11 Process In Poland due to the dissatisfaction of workers and the creation of an unpleasant atmosphere around Tesco stores a hotline was created to facilitate customers in making decisions about shopping at Tesco and in dispelling doubt (Tesco, 2010). Consultants of the hotline take over some of responsibility from shop assistants and assistants in customer services. Currently customer service in Tesco looks much better, however there still are problems with dissatisfied staff. Tesco Poland needs accomplish profound changes in personnel policy because weakly motivated and appreciated employees who do not provide customer service in the relevant standard. 12 Physical evidence Tesco is not just a shop but is also a commercial space. Tesco stores are a developed infrastructure with specific interior and surroundings: 1. 7. 1 Parking Inseparable from every Tesco hypermarket is parking (sometimes multilevel). Before Christmas some parts of the parking are turned into marketplace and in spring and summer parts of the parking are turned into space for selling plants and accessories for the garden. [pic] Figure5. Tesco car parks – Poland (psboy, 2010) 1. 7. 2 Buildings Tesco hypermarkets are usually built outside the town/city center. Tesco and unlike the other chains do not form part of a larger shopping complex. This is one of the weak points of Tesco, because when customers choose other supermarkets they have the option to visit shops, restaurants, cafes and even a cinema or bowling. Currently Tesco is changing its strategy and has started building whole commercial complexes. Figure6. Modern Tesco in Krosno with large shopping galleries (Krzanowski, 2010) 1. 7. 3 Stores/decor/furnishings The interior of commercial establishments is designed in the same style for the whole network. Dominant colours are yellow, red and blue and have importance in relation to the psychology of colour: Yellow – associated with the sun, inspires sympathy, improves mood Red – attracts the eye, stimulates the action, energises Blue – the shade used in Tesco is strengthens feeling of security, reliability, honesty and trust. Figure7. Tesco Poland – interior of store (Tesco,2010) Keeping the store clean, regular shelf re-stocking, disposal of empty packaging and the regular cleaning of floors, windows and furniture is the foundation of any Tesco store. Micro environment competition â€Å"The marketing environment is defined as those external trading forces that directly or indirectly influence an organisation’s acquisitions of inputs and generation of outputs† (Dibb Simkin, 2001). [pic] Figure8. Factors impacting on a firm (Loh, 2009) One of the important factors of a micro environment is competition. Giant hypermarket networks on the Polish market suddenly appeared and immediately became a serious threat to local small and medium-sized companies. The real competition takes place between international networks such as Tesco, Carrefour and Biedronka (Ladybird). In estimates of Grupa Muszkieterow the top ten largest retail networks in terms of value sales in Poland are: Biedronka, Tesco, Carrefour, Real, Auchan, Lidl, Intermarche, E. Leclerc, Polomarket and Kaufland (PB, 2010). Figure9. Top 10 retail chains in Poland – turnover in 2008 and 2009 (ITM Pl, 2010) Figure10. Percent market shares retail chains in Poland in 2009 (top five)(PMR, 2010) 2. 1Tesco vs. Biedronka (Ladybird) Signs of rivalry between the two networks can be seen in their advertising campaigns. Biedronka attracts customers mainly by offering low prices. Tesco announce in their advertisements that it holds cut prices for a long time and that shoppers cannot buy cheaper anywhere else. At the same time Biedronka’s advertisement answered: â€Å"Simulate the Ladybird and being Ladybird – that is a big difference! †. While other supermarket chains put on loyalty programs for clients, Tesco mainly lowers prices but also competes by investing in small local shops in areas dominated by Biedronka.

Practice Speaking English Exercise

Practice Speaking English Exercise Here is a text to help you speak some English online - even if its not with a real person. You will hear the lines you see below. There is a pause between each sentence. Thats where you come in. Answer the questions and have a conversation. Its a good idea to read through the conversation before you begin, so youll know which questions to ask to keep up with the conversation. Take note that the conversation focuses on using the present simple, past simple and the future with going to. Its a good idea to open the audio file below in another window, so you can read the conversation as you participate. Practice Conversation Transcript Hi, my names Rich. Whats your name? Nice to meet you. Im from the United States and I live in San Diego in California. Where are you from? Im a teacher and I work online every day. What do you do? I like playing golf and tennis in my free time. How about you? At the moment, Im working on my website. What are you doing right now? Im tired today because I got up early. I usually get up at six oclock. When do you usually get up? I think its great youre learning English. How often do you study English? Did you study English yesterday? How about tomorrow? Are you going to study English tomorrow? OK, I know that studying English isnt the most important thing in the world! What else are you going to do this week? Im going to attend a concert on Saturday. Do you have any special plans? Last weekend, I went to visit my friends in San Francisco. What did you do? How often do you do that? When is the next time you are going to do that? Thank you for talking to me. Have a nice day! There is also an ​audio file of this conversation. Example Conversation to Compare Heres an example of the conversation you may have had. Compare this conversation to the one you had. Did you use the same tenses? Were your answers similar or different? How were they similar or different?   Rich: Hi, my names Rich. Whats your name?Peter: How do you do. My names Peter.   Rich: Nice to meet you. Im from the United States and I live in San Diego in California. Where are you from?Peter: Im from Cologne, Germany. Whats your job? Rich: Im a teacher and I work online every day. What do you do?Peter: Thats interesting. Im a bank teller. What do you like doing in your free time? Rich: I like playing golf and tennis in my free time. How about you?Peter: I enjoy reading and hiking on the weekends. What are you doing now? Rich: At the moment, Im working on my website. What are you doing right now?Peter: Im having a conversation with you! Why are you tired? Rich: Im tired today because I got up early. I usually get up at six oclock. When do you usually get up?Peter: I usually get up at six. At the moment, Im learning English at an English school in town. Rich: I think its great youre learning English. How often do you study English?Peter: I go to classes every day. Rich: Did you study English yesterday?Peter: Yes, I studied English yesterday morning.   Rich: How about tomorrow? Are you going to study English tomorrow?Peter: Of course Im going to study English tomorrow! But I do other things! Rich: OK, I know that studying English isnt the most important thing in the world! What else are you going to do this week?Peter: Im going to visit some friends and were going to have a barbecue. What are you going to do? Rich: Im going to attend a concert on Saturday. Do you have any special plans?Peter: No, Im going to relax. What did you do last weekend? Rich: Last weekend, I went to visit my friends in San Francisco. What did you do?Peter: I played soccer with some friends.   Rich: How often do you do that?Peter: We play soccer every weekend.   Rich: When is the next time you are going to do that?Peter: Were going to play next Sunday. Rich: Thank you for talking to me. Have a nice day!Peter: Thank you! Have a good one!

Marketing in The Third World Article Example | Topics and Well Written Essays - 1250 words

Marketing in The Third World - Article Example When the discussion centers its focus on the marketing tangents within the third world nations, one finds that the booming economies of the developing countries brings to light the core issues of marketing, public relations, direct access to customers and other marketing outlets on a consistent level. This is because marketing has attained quite a significant role within the domains of the local businesses which are existent within these nations. With the changing global scenario and the technological thresholds coming to the fore, marketing has attained quite an important place within the whole area without any shadow of a doubt. Also new products which were just a norm within the developed nations have come to the front within the third world countries and thus marketing has had a pertinent role to play within the developing economies. Marketing within the third world has come out as a challenge for the different multinational companies because these organizations have seen pretty different perspectives both from the state as well as from the people, who are the direct beneficiaries of these multinational organizations. The marketing so done is indeed to benefit these people alone but at times consumer rights movements for one reason or the other have marred the whole infrastructure and indeed the business operations within the local domains for the multinationals. Thus the third world has posed quite a few headaches for the top companies when it comes to making the decision towards the third world countries or stick within the realms of the already developed nations. The consumer reaction could change any moment but then again this is pretty different to what these multinationals could expect in the developed countries where there are proper protests and demonstrations, all of which are lodged in a civilized mann er. The riots that usually take place within the third world countries due to branded products and the like are unheard of within the developed countries and thus this aspect has gained quite a lot of weight in the related discussions. Another significant consideration for marketing within the third world is of the ethical norms and the lack thereof. The ethical procedures that are implemented and made use of within the developed nations at times become a laughing stock within the third world nations due to the fact that their people are not properly educated and they have had less exposure at the hands of the multinational organizations. This is a serious pointer within the subject of marketing within the third world countries because seriously unethical and immoral marketing and advertising messages would become a usual norm within such locales and this would hamper their growth in a proper and adequate way. The society has a direct bearing on the way the marketing aspects are treated within any third world nation and thus the role of the marketing regimes becomes all the more pertinent in such situations. They have to play a parent role in devising strategies that could spark trouble and unrest within the third world nations as well as create controversies for the mere pleasure attached with their existence. Since labor is cheap within the third